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| PCW Communications
- Quick Results Video Series |
| The Quick Results video training
guides were a line extension for PCW Communications to leverage
the PC World brand credibility and facilitate new business
PC users. It was the first such series to describe and explain
software functions and key concepts in the context of common
business tasks |
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- Conveyed key underlying concepts in business task context
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| The primary hurdle for the Quick
Results series applied to all video training: computers and
VCRs were rarely available in the same space, so procedures
explained on the video must be memorized and retained until
the user returns to the PC. |
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| The Quick Results series was based
on the premise that conveying a few key design concepts and
their real-world application would go further in preparing
new users for productivity with the software than rote repetition
of keystrokes. Thus, the format was conversational with screen
shot visuals. The "host" represented the viewer and questioned
an expert on the application of the software tool to business
problems. The goal of the video was for the viewer to have
the conceptual understanding that made the keystroke procedures
make sense, and that enabled them to better cope when a step-by-step
directions from a manual didn't work as expected. |
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