Harry Miller -- PC World Magazine

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PC World Magazine
PC World magazine was dedicated to providing all the tools and solutions that business and technical managers would need to evaluate and manage personal computing resources in businesses of all sizes. The mid-80s were a time of rapid change in the personal computing industry: a transition from a community of enthusiasts to business users. At PC World, we spotted this trend early and repositioned the magazine to fit, and to lead the transition. PC World was, at the time, clearly the most readable computer magazine, due in large part to my direction that it would be a magazine for people who use computers, rather than characterizing our readers as "users."
Re-positioned magazine from enthusiast to business solutions Created new sections, order of sections, article approaches Oversaw redesign of page grid for greater information density and better readability
PC World in the mid-80s was competing with both the technical PC trade books, like PC Magazine, and the business press, such as Business Week and Fortune. And, like any property in the process of a being redesigned and repositioned, it was affected by substantial inertia. The shift from enthusiasts to business users required an editorial shift from treating PCs and software strictly as tools to evaluating and explaining them in the context of day-to-day business solutions.
I re-vamped magazine sections and the order in which they appeared, but more importantly, devised and communicated new approaches to individual articles. I enforced these changes in my editorial review of the content, and coached the entire editorial staff to apply a different mindset to the acquisition and development of articles.